The platform is rolling out a new feature that enables them to cut down on the volume of AI-made content appearing in their streams. This step comes as the company announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale rollout. This shift comes amid a increase in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A large amount of this output is considered low-quality AI content, a term for substandard, bulk-generated content that is often absurd or surreal.
Based on user feedback that many people enjoy content made with AI tools, including AI artwork to informative clips, and we intend to offer the community the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The service disclosed that there are presently over a billion videos on its network labeled as artificially created. Collectively, over 100 m media items are added to the app each day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the level of AI content they see by opening the “manage topic” option in the platform and picking AI-made media. Other topics that currently be modified under the setting cover politics, fashion, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines oblige creators to identify lifelike artificially created content, and it prohibits dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the app will now apply an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying AI-generated material. This action is designed to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore introducing a $2 million AI literacy fund for specialists and organizations to create educational content about ethical AI use. This project will benefit educational bodies specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid debate over proposals to make redundant hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation department in its British office, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform stated a significant reduction in shocking and graphic content handled by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
